ADA Compliant Website – Why Is It Important To Have One?

What is the Americans with Disabilities Act (ADA)?

George H. W. Bush signed the Americans with Disabilities Act (ADA) into law in July 1990. It served as the cornerstone for all legislative requirements relating to people with disabilities in businesses and government bodies. Throughout the years, improvements and adjustments have been made to the Act in order to improve it and make life simpler for persons with disabilities who live and work in the United States. Initially, the ADA was focused on physical items such as wheelchair ramps and allowing service dogs into buildings. It has only just begun to address Internet difficulties in order to ensure that digital information is accessible to those with sensory, physical, and cognitive impairments. The Americans with Impairments Act (ADA) is used to ensure that websites are accessible to individuals with disabilities.

 

However, the internet as we know it now did not exist in 1990, and ADA legislation has not kept up with the digital world of today when much more social and commercial activity takes place online. As a result, many businesses in the United States are grappling with their legal requirements to provide web accessibility in order to comply with the ADA. 

 

Disabled people are human beings deserving of the same respect and consideration as individuals who do not have disabilities. The Department of Justice has taken a tough stance on the issue of internet accessibility in recent court proceedings. Businesses are being advised to take a proactive approach to accessibility. And organizations are already filing lawsuits against each other. Your website might be fined up to $75,000 for each time it is not accessible. It’s always better to be ready for the worst before it happens.

What will happen if your Philly Website Isn't ADA Compliant??

Most of the time, when ADA compliance standards are not met, it is not done intentionally.  However, ignorance of the law excuses no one. 

If your website isn’t ADA compliant, you run the danger of being hit with a costly lawsuit. Even if you mistakenly disregarded the rules established by the United States Department of Justice, you could still find yourself liable for thousands of dollars in lawsuits if your website is not easily accessible by disabled users. 

In addition to a lawsuit, you’ll also be wasting time and money for legal fees, losing customers’ trust, public relations issues, and possible settlement. In addition to all of the aforementioned, failing to adhere to ADA-compliance standards may result in you losing business. 

Benefits Of ADA-Compliant Websites For Philly Businesses

Building an ADA-compliant website benefits a company in a variety of ways. We’ve compiled four of the most significant ways that enhancing ADA online accessibility could affect your business:

Increase Reach To Broader Audience

The benefits of ADA compliance go far beyond merely keeping your company safe from watchful lawyers and the threat of lawsuits.  When you make your website ADA-compliant, you’ll see an increase in the number of people you can reach. 

Philadelphia has the highest rate of disability among large cities in the United States. More potential clients will come your way if your website is designed to make browsing, purchasing, and communicating with this broad group of customers as simple as possible. Furthermore, having an accessible website enhances your standing within the impaired population.

Higher Conversion Rates

Building an easy-to-navigate and to-operate website can assist all users, including disabled citizens. Eighty-eight percent of Americans have a bad opinion of companies whose websites and mobile apps have poor performance.

Customers will have more confidence in your business because of the ease with which they can use your website. Those who feel that your website was built just for them will remember it and use it whenever they have a problem that you can solve. When users with disabilities can readily find what they’re searching for on your website, it can result in lower bounce rates and increased conversions.

Contributes In Building Robust SEO

Increasingly, search engines are adapting their algorithms to better understand the intent of the content they index. Screen readers, like search engines, can crawl your website pages easily thanks to WCAG’s emphasis on screen reader accessibility. 

As a result, your SEO efforts will benefit from a website that complies with the Web Content Accessibility Guidelines (WCAG). Because of this, meta labeling, alternative picture text, and video transcripts should be considered. In general, search engines place a higher value on websites that make use of assistive technologies like screen readers, machine-readable text, and closed captioning for the deaf. 

Boosts Business Reputation

repu

If you have an ADA-compliant website, people with disabilities who visit it will be more likely to promote your services to relatives and friends or submit positive online reviews that help build your online reputation. Making your site more accessible is important for a variety of reasons, not the least of which is the fact that an ADA-compliant website can expand your target audience by millions. 

As a result, you’ll gain more Philly consumers, but they’ll also realize how important they are to your company. Your website was the only one that was accessible to them after visiting several other websites that were not ADA compliant, and they may have been disappointed each time. In the eyes of your competitors, your effort to ensure that everyone was included will set you apart. Making your website ADA-compliant is a great way to boost your business’s visibility. 

How Can Philly Local Support Initiative Help You With Making Your Website ADA-Compliant?

Hiring an in-house team to make your website accommodate customers with disabilities costs ranges from $3,000 to $50,000. Philly Local Support Initiative can make it happen by simply adding a widget to your site. 

If you want to experience its features, just look to the bottom left corner (on desktop and mobile) and look for the blue ♿ sign.

Get your ADA-Compliant site and avoid ligitation in 3 easy steps! Email us at: [email protected] or send us a message on Instagram for more information.

Leave a Reply

Your email address will not be published.

Interested in being listed on this site?

Do you want your business promoted on our site?
Contact us to claim your free listing!

Wordpress Social Share Plugin powered by Ultimatelysocial